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Inertia in our custom font

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ABOUT

Momentous Experiences Powered by Coolest Tech.

Fusing tech and art through pop culture to create educational experiences that inspire inquisitive minds.

We see a world where art, tech, and pop culture become one. Chat GPT went viral in months as a source of creative inspiration for text generation or image generation. Artificial intelligence is becoming incorporated in the work of artists, writers, and musicians. The world is excited by emerging technologies. Their application by brands in the form of marketing activations serves as a novel experience.

We are a not-for-profit that creates, ideates, and consults novel experiences out of combining emerging technologies and pop culture. Our exhibits have been featured in Chelsea Market, Washington Square Park, and more. We bring tech and education outside of the classroom where everyone can explore and participate.

ABOUT

VISIT

VISIT

You’re Invited.

FEATURES
DIGITAL FASHION GALLERY
IN NEW YORK CITY

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Walk through our digital fashion gala featuring DALLE-2 designs in AR. Step into the future of fashion, as we celebrate Girls Who Code's 10-year anniversary at Codefair!

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Past Events.

ALICE THE GIRL WHO ENGINEERED WONDERLAND | SEPT 2022

Step into a fairytale world created by Alice, a young engineer that built the world that she imagined. Explore red 3D-printers, model your name onto a heart, and enjoy edible 3D-printed potions. Warning, shrinking may occur.

PRINT YOUR FUTURE X GENERATION SHE | MAR 2022

Out of this world installation at Chelsea Market inspiring high school girls to bring any idea to life with a 3D-printer. They could do it in style with Periwinkle 3D-printers.

THIS IS WHAT AN ENGINEER LOOKS LIKE | AUG 2021

Iridescent mirror in a a whimsical shape with "This Is What an Engineer Looks Like" text to remind you that anyone can be an engineer.

Future Events.

FOR UPDATES ON UPCOMING ACTIVATIONS JOIN OUR NEWSLETTER

You definitely want to be there for what we have planned this summer ;)

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Our “Alice Engineer in Wonderland” pop-up at IMTS increased student interest in 3D printing and the creative aspects of engineering by allowing students to print their own custom red heart.

Attendees were inspired to build their creative visions into reality as they stepped into the magical world of Alice in Wonderland. Find out more in our case study.

472

210

80%

ATTENDEES

3D PRINTS

SAW THEMSELVES AS ENGINEERS

Generation She partnered with us to bring STEM education and Girl Power to Chelsea Market. We came to them with a "Dream Above & Beyond" themed concept and worked with the team to fuse it with the Gen She brand.

This 10-day pop up activated their NYC audience and expanded their community of young women. All visitors 3D modeled their name onto a rocketship and got it 3D-printed in a short activity. Rocketteers left feeling that they learned something new and were “empowered, excited, and curious”.

96%

NET FEEL GOOD SCORE (NPS)

850

31K

ATTENDEES LEARNED HOW TO 3-D MODEL

DIGITAL REACH

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WHAT WE STAND FOR

Pillars.

EQUITABLE

We strive to equitably increase the adoption of technology. STEM is inequitable to women and people of color. This is our chance to change that and we are jumping at the opportunity! We staff our activations with a team that is representative of what diversity in STEM should look like.

MINDFULNESS

We want to shape the future of technology and what it looks like for the rest of the world to use web3, blockchain, AI, XR, and more. With that comes great responsibility. There were mistakes made in Web2 that resulted in negative impacts on mental health and our well-being. We are conscientious and actively working towards a healthier digital relationship for the future.

MEMORABLE

We hope to facilitate memorable learning experiences that inspire action and make your brand feel authentic. Consumers value engaging experiences that they connect with and inspire them long-term.

EDUCATION

Consumers are more educated now than ever before. They are curious about the world around them and are intrigued by the opportunity to learn. An experience that provides educational value or insights into the world resonates. We serve to do far more than display something cool, we teach the partners we work with and incorporate educational opportunities within each activation.

SYMBIOSIS

Technological revolutions like Chat GPT have the potential to go viral. Applying tech to various artistic mediums makes for a novel experience and expands your brand’s reach to new audiences.

PICTURES

Pictures.

DISPLAYS

3D-printed edible potion bottle in front of Alice in Wonderland Marketing activation in Chicago, McCormick Convention Center

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market

Hot STEM Girl Summer stenciled in chalk spray on New York City streets. Guerrilla marketing.

This is What an Engineer Looks Like Mirror for Marketing Activation in New York City Park, Washington Square Park

Alice in Wonderland Marketing activation with 3D printed edible potion bottles in Chicago, McCormick Convention Center. Girls in STEM learning to 3D model and admiring 3D printers

Alice in Wonderland Marketing activation with 3D printed edible potion bottles in Chicago, McCormick Convention Center. Girls in STEM learning to 3D model and holding their 3D-printed models.

Alice in Wonderland Marketing activation with 3D printed edible potion bottles in Chicago, McCormick Convention Center. Girls in STEM learning to 3D model and admiring 3D printers

Alice in Wonderland Marketing activation with 3D printed edible potion bottles in Chicago, McCormick Convention Center. Girls in STEM learning to 3D model and holding their 3D-printed models.

Alice in Wonderland Marketing activation with 3D printed edible potion bottles in Chicago, McCormick Convention Center. Girls in STEM learning to 3D model.

Alice in Wonderland Marketing activation with 3D printed edible potion bottles in Chicago, McCormick Convention Center. Girls in STEM learning to 3D model on an iPad.

Alice in Wonderland Marketing activation with 3D printed edible potion bottles in Chicago, McCormick Convention Center. Girls and Boys in STEM learning to 3D model and admiring 3D printers

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market, NYC

Periwinkle 3D-printer printing custom rocket ship at Generation She Pop Up in Chelsea Market

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market, NYC

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market, NYC

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market, NYC

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market, NYC

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market, NYC

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market, NYC

Periwinkle 3D-printer with people making custom rocket ships at Generation She Pop Up in Chelsea Market, NYC. 3D modeling on an iPad.

This is What an Engineer Looks Like Mirror for Marketing Activation in New York City Park, Washington Square Park. Instagram moment.

This is What an Engineer Looks Like Mirror for Marketing Activation in New York City Park, Washington Square Park. Instagram moment.

This is What an Engineer Looks Like Mirror for Marketing Activation in New York City Park, Washington Square Park. Instagram moment. Girls in STEM.

This is What an Engineer Looks Like Mirror for Marketing Activation in New York City Park, Washington Square Park. Instagram moment. Girls in STEM.

This is What an Engineer Looks Like Mirror for Marketing Activation in New York City Park, Washington Square Park. Instagram moment. Girls in STEM.

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SUPPORT US

Get Involved.

PARTNER WITH US ON A COLLABORATION

We offer consulting services for your activation as well as the opportunity to bring one of our pop ups to your event. Our team sits at the intersections of education, marketing, partnerships, and tech. We are here to incorporate technology into the essence of your brand for an experience that will impress and leave your customers with an experience unlike any other.

BRING OUR POP UP TO YOUR VENUE

Our team is always looking for high foot traffic locations or venues to host our activations. If you are looking for a memorable moment to bring to your space, we can bring one of our pop ups. Please fill out this form if you are interested in learning more.

DONATE

We love partnering with great organizations to deliver one-of-a-kind experiences, but we also love to have fun and organize activations across NYC on our own! We want to ensure everyone can experience the magic of tech, which is why we strive to bring our pop ups to areas where individuals of all socioeconomic backgrounds can experience. Support some of the projects we have coming up this year with donations. Spoiler… one of them is going to involve NYC train stations and graffiti 3D printers.

Why Us.

Delivering EDUCATIONAL, INSPIRATIONAL,
and INTERACTIVE value.

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WE WORK WITH UP AND COMING ARTISTS

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ON TOP OF GENZ TRENDS

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MARKETING AND BRAND PROMOTION

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FURTHERING
EDUCATION

WOMEN OWNED

OUR TEAM

Making Magic Happen.

Karina Popovich

Founder + Creative Director

Alina Pereyra

Director of Operations