DIGITAL FASHION AND EMERGING TECHNOLOGY ARE PAVING THE WAY FOR AN ACCESSIBLE AND SUSTAINABLE FASHION INDUSTRY
Increased Sustainability &
Digital Fashion refers to an identical twin of a real life fashion piece or a fashion piece that solely lives online. These pieces are created in computer aided 3D modeling softwares where designers can incorporate ever detail from the texture to the zipper. Having a digital model to test for fit, movement of the garment, and production factors, puts a portion of the creative process online and reduces waste that would be produced from creating multiple pieces in real life to test for these factors.
Digital Fashion also makes it possible for unique garments to be made that are unbound by laws of physics and the real world. A great example is fashion pieces including balloons. Custom balloons in the shape of a dress are difficult to make let alone keep inflated and looking good. The puffer jacket with a color changing texture is a great example of a piece that can't be yet created in real life, unlocking a world of possibilities for creatives.
DIGITAL FASHION GALLERY
Glossy texture sleeves, ribbed collar, and detailed stitching
AI changing texture using DALLE-2. Try it on at our gala :)
Smooth gradient across seaming and textured stretch fabric
BLUE BUBBLE DRESS
Realistic fit on sleeves and feet. Detailed stitching and bubble wrap around.
SCAN QR CODES TO EXPERIENCE AT HOME
Digital Fashion for Positive Emotions
Diane Wallinger is a Swiss multidisciplinary fashion creative and the leading force behind her studio DNWLLNGR - which incorporates elements of human and environmental well-being into its positive fashion design practice.
After fashion design in Switzerland, she moved to London to study for the BA (Hons) in Fashion Communication at Condé Nast College of Fashion & Design. Diane undertook an MA in Fashion Futures at the London College of Fashion, with a project focused on well-being and sustainable design. She developed her interest in sustainability throughout the Masters course.
Diane uses traditional and digital fashion designs to pursue her own explorations while she aims to create products and experiences that will positively impact users.
Digital Fashion has been on the rise over the past few years with companies such as DRESSX allowing people to buy well-made clothing for their Avatars as well as try on some of these physical law defying pieces. The popularity of digital fashion has paved the way for designer to incorporate other emerging technologies. Designers are using technology tools such as AI and DALLE 2 to explore diverse artistic perspectives of fashion and supplement their creative processes. Augmented reality is making it possible or anyone anywhere to experience a fashion piece, gallery, or fashion show making significant strides toward more accessiblility. Blockchain tracking tools such as Topl Trax makes it possible for brands to storytell the production of physical garments with provable points of ethical labor, proper sourcing, and carbon emissions claims.
Digital fashion stands against most of the issues occasioned by its traditional, physical counterpart. While still claiming to be a part of the fashion industry as a whole, the digital space stands for accessibility, transparency and knowledge-sharing and most of the members of its warm-hearted community turned to digital fashion for its values and opportunities.
For designers, digital fashion is synonymous with limitless creativity, without the ecological impact. For brands, it’s the opportunity to make their supply chain incredibly less wasteful and more efficient. For wearers, it’s a chance to explore multiple identities, without the need for physical products. Digital fashion represents a myriad of opportunities for the fashion industry to implement positive change.
We are grateful to our sponsor, Coventure, for helping us make this pop up happen at Cornell's 2023 Fashion Week! Thanks to their generous support we were able to develop this pop up and exhibit it for a full day on the Arts Quad in the Ithaca Campus.
CoVenture invests across the capital stack of technology startups re‑inventing tomorrow’s economy.
We are thankful to our long-time friends and supporters at Girls Who Code, for bringing our Digital Fashion Gallery to their 10-year anniversary gala!
We are honored to represent them and their mission to build a pipeline of future female engineers!
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Inertia is a not-for-profit that fuses technology and art to create one-of-a-kind marketing activations for brands. We see a world where art, tech, and pop culture become one. Our team creates, ideates, and consults novel experiences by combining emerging technologies and pop culture. We bring tech and education outside of the classroom where everyone can explore and participate.
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